March 17th, 2022 – 10.00 am – 12.30 am

E-commerce in the agri-food industry is registering a strong acceleration.

Through e-commerce many companies in the agri-food production or processing have started to sell directly to final customers (consumers), in addition to wholesalers and large-scale retail trade channels, thus carrying out direct sales from producer to consumer.

The module has a practical and operational approach and illustrates:

1. strategies and business models:

  • aimed at optimizing the online presence of the agri-food company;
  • isuitable to allow the agri-food company to relate directly with consumers;

2. the correct contractualization of online sales B2B and B2C;
3. the compliance to the consumer protection laws.

It also covers transversal topics related to all food sales, both online and offline, such as:

4.  international payments;
5.  the appropriate use of Incoterms® in the international transport of agri-food products;
6.  dispute resolution in B2B and B2C relationships.

The speech is in Italian.

Download the agenda (in Italian).pdf